Google Adds Native Post Scheduling to Business Profiles — No More Third-Party Tools Needed
What happened
Google has rolled out native post scheduling inside Google Business Profile, letting businesses draft posts and set them to publish automatically at a future date and time — without needing any third-party tool.
Previously, scheduling GBP posts required a paid tool like Hootsuite, Publer, or SocialBee. Now, business owners can create an update, offer, or event post directly in their profile on Google Search, click "Schedule" instead of "Publish", and set the date and time. Google handles the rest.
For businesses with multiple locations, Google has also added multi-location publishing — a single post can be pushed across all verified profiles at once.
Google is also testing recurring post scheduling, which would let businesses set up repeating weekly or monthly posts that publish automatically without any ongoing input.
What this means for tradespeople
Most tradespeople don't post on their Google Business Profile because they're on site all day and don't have time to log in and write updates. Scheduling changes that.
You can now sit down on a Sunday evening, write 4-5 posts for the month — a before/after photo, a seasonal tip, a reminder you cover emergency callouts — and schedule the lot. They'll publish automatically throughout the month while you're fitting kitchens or rewiring houses.
Regular GBP posts signal to Google that your profile is active, which is one of the factors that affects your local ranking. Combined with fresh reviews, an active profile with regular posts puts you ahead of competitors whose profiles haven't been updated since they first set them up.
What to do about it
Open your Google Business Profile on Search (search your business name while logged in). Try creating a post and look for the "Schedule" option. If you see it, you're in.
Start simple: schedule one post per week. A completed job photo, a seasonal offer, or a quick tip. The bar is low — most tradespeople post nothing, so even one post a month puts you ahead.
Source: ALM Corp