How to Get Your Google Review Link and Send It to Customers

A customer says "I'll leave you a review" and you realise you don't actually know how to send them a link. You could tell them to search your business name on Google and hope they find the right listing — but half the time they'll end up on a competitor or give up before they find the review button. The other option is sending them a direct link that opens straight on your review page. One tap, they're writing. That's what you want.

Here's how to find your Google review link in about 60 seconds, using whichever method suits you.

Method 1: From your Google Business Profile dashboard (recommended)

This is the quickest way and the one Google officially recommends.

Open Google in your browser and search for your exact business name. If you're logged into the Google account that manages your Business Profile, you'll see a panel with your business details and management options.

Click "Ask for reviews" (or "Get more reviews" — Google changes the wording occasionally). A box will appear with a short URL. Copy that link. Done.

That short URL takes anyone who clicks it straight to your Google review form. They don't need to search for you, find your listing, or figure out where the review button is. They tap the link and start writing.

If you don't see the "Ask for reviews" option, make sure you're signed into the correct Google account — the one that owns or manages the Business Profile. If your profile isn't verified yet, you'll need to set up and verify your Google Business Profile first.

Method 2: From Google Maps on your phone

Open Google Maps on your phone. Tap your profile picture in the top right, then tap "Your Business Profile." Scroll down until you see "Get more reviews" and tap it. You'll see your review link and a QR code you can share.

This method is handy when you're on a job and want to grab the link quickly. You can copy it and paste it straight into a WhatsApp message to the customer — which, for most tradespeople, is the most natural way to send it. More on the best ways to send the link below.

Method 3: The manual URL method

If neither of the above works for you — maybe you don't manage the listing yourself, or you're helping someone else get their link — there's a manual method.

Go to Google Maps and search for the business. Click on the business listing. Look at the URL in your browser's address bar — it will contain something like place/Business+Name/data=!.... Copy that full URL. When someone opens it, they'll land on the business listing where they can click "Write a review."

This isn't as clean as the short link from Method 1 — the URL is long and ugly — but it works. You can shorten it with a free URL shortener if you need it to look tidier for a text or business card.

Method 4: Using the Google Place ID Finder

For the technically inclined, Google provides a Place ID Finder tool. Go to developers.google.com/maps/documentation/places/web-service/place-id and search for your business. Once you find your Place ID, you can construct a review link using this format:

https://search.google.com/local/writereview?placeid=YOUR_PLACE_ID

This creates a direct link to the review form. It's the most reliable format because it uses Google's unique identifier for your business — no chance of the customer landing on a different listing.

Which method should you use?

Method 1 is the best for most tradespeople. It gives you a short, clean link that you can save and reuse for every customer. Save it in your phone's notes app, pin it in your own WhatsApp, or bookmark it — wherever you'll find it quickly between jobs.

The link doesn't expire. Once you've got it, you've got it forever (unless you change your Google Business Profile, which would generate a new one).

How to send the link to customers

Having the link is step one. Getting it in front of customers at the right moment is what actually collects reviews. Here are the channels that work best for tradespeople.

WhatsApp is the natural choice. You've already been messaging the customer about the job — sending quotes, confirming times, sharing photos. A review request in the same WhatsApp thread feels like a normal part of the conversation, not marketing. Something like: "Thanks for having me today — if you've got 30 seconds, a quick Google review really helps: [link]"

SMS works for customers who aren't on WhatsApp, particularly older homeowners. Text messages have a 98% open rate, and the review link is tappable on any smartphone.

Email is less effective for tradespeople — most customer communication happens via phone and WhatsApp, and email open rates sit around 20%. But if you invoice by email, adding the review link to the bottom of your invoice is a low-effort addition.

In person — if you're with the customer at job completion, you can show them the QR code from Method 2 or simply text them the link while you're standing there. But research shows that sending the link after you've left actually produces better, more detailed reviews because the customer doesn't feel put on the spot.

The challenge isn't the channel — it's remembering to send it. On a busy day with three callouts and a quote to write up, texting Mrs. Patterson in Bromley your review link is the thing that falls off the list. This is exactly why automated tools exist. TapReview sends your Google review link to every customer via WhatsApp or SMS after every job — automatically, with a follow-up reminder if they don't respond. It costs £9 a month with no contract. No more forgetting, no more awkward asking.

What makes a good review request message?

Research shows that 83% of customers asked to leave a review actually do it. The key is making it easy, personal, and brief. Here's what works:

Keep it under three sentences. Thank them for the job, mention what you did (this reminds them and helps them write something specific), and include the link. That's it.

Don't say "if you have time" — it gives them permission not to. Say "if you've got 30 seconds" instead. Most reviews take less than a minute.

Don't ask for "5 stars" — it sounds desperate and could flag Google's filters. Ask for "an honest review" or "a quick Google review." Google's spam detection is increasingly sophisticated and penalises anything that looks like you're coaching the rating.

For copy-paste templates you can save in your phone and use today, we've got a full set written specifically for tradespeople.

Frequently asked questions

How do I find my Google review link on my phone?

Open Google Maps, tap your profile picture, select "Your Business Profile," then tap "Get more reviews." Your review link and QR code will appear. Copy the link and save it somewhere accessible — your phone notes, a pinned WhatsApp message, or your home screen.

Does my Google review link expire?

No. Once you've copied your Google review link, it remains valid indefinitely. The only situation where it would change is if Google reassigns your Place ID, which is rare and typically only happens if you significantly change your business details.

Can I put my Google review link on my business card?

Yes — though the direct link is often too long to print. Use a QR code instead (Google generates one automatically in your Business Profile dashboard), or shorten the link with a free URL shortener like bit.ly. Many tradespeople print the QR code on the back of their business card.

What's the difference between a Google review link and a Google Maps link?

A Google Maps link takes the customer to your business listing, where they can see your details, photos, and reviews — but they still need to find and click "Write a review." A Google review link takes them directly to the review form, skipping that step. The review link converts significantly better because there's less friction.

Can I create a Google review link without a Google Business Profile?

No. You need a verified Google Business Profile to generate a review link. If you haven't set one up yet, it's free and takes about 15 minutes. Here's our step-by-step guide to setting up your Google Business Profile.

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Related reading

• How to Set Up a Google Business Profile as a Tradesperson
• Google Review Message Templates for Tradespeople
• How to Get Your First 10 Google Reviews as a New Tradesman
• NFC Review Cards vs QR Codes vs WhatsApp: Which Gets More Reviews?

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TapReview helps UK tradespeople get more Google reviews with one tap. Try it free →