Google Review Message Templates for Tradespeople (Copy and Paste)

You know you need to ask for Google reviews. You've probably read the advice, nodded along, and then done nothing — because when it comes to actually typing the message, you don't know what to say.

That ends here. This page is a library of copy-paste message templates for WhatsApp, SMS, and face-to-face requests. Pick the one that fits your situation, swap in the customer's name and job type, and hit send. Done in 10 seconds.

Every template on this page has been written for UK tradespeople — plumbers, electricians, builders, roofers, landscapers, the lot. No corporate marketing speak. No "Dear valued customer." Just natural messages that sound like they came from a real person, because they did.

Before you send any of these: make sure you have your Google review link ready. That's the direct link that opens the review form for the customer with one tap. If you don't have it yet, our Google Business Profile setup guide shows you exactly where to find it.

WhatsApp templates

WhatsApp is how most UK tradespeople already communicate with customers. You've been messaging them about arrival times, sending photos of the work, and sorting the invoice. A review request in the same thread feels completely natural.

Standard WhatsApp request (works for any trade)

Hi [Name], thanks again for choosing us for the [job type] — really glad you're happy with the result! If you've got 30 seconds, a quick Google review would really help other customers find us: [your Google review link]. No worries at all if not — cheers!

Short and casual

Hi [Name]! If you're happy with the [job], a quick Google review would be ace 👍 [link]. Cheers!

After a bigger project (builders, landscapers, kitchen fitters)

Hi [Name], just wanted to say thanks for having us for the [project type] — it was a great job to work on. If you've got a minute, a Google review would really help us out: [link]. Hope you're enjoying the new [kitchen/garden/extension]!

With a photo attached (decorators, landscapers, tilers, roofers)

Hi [Name], here are a couple of photos of the finished [room/garden/roof]. Really pleased with how it's turned out! If you're happy with it too, a Google review would be brilliant: [link]. Thanks again!

After an emergency callout (plumbers, electricians, locksmiths)

Hi [Name], glad we could get the [leak sorted/power back on/lock fixed] quickly for you. If you've got a sec, a Google review helps other people find us in an emergency: [link]. Cheers!

For a customer who was particularly happy

Hi [Name], really appreciate the kind words earlier — made my day! If you did fancy putting that into a quick Google review, it goes a long way for a small business like mine: [link]. Absolutely no pressure though. Thanks!

SMS templates

For customers you're not connected with on WhatsApp. SMS has a 98% open rate — almost everyone reads a text. Keep these shorter than WhatsApp messages.

Important: Always include an opt-out option in SMS messages to comply with UK privacy regulations (PECR). A simple "Reply STOP to opt out" at the end does the job.

Standard SMS request

Hi [Name], thanks for choosing [Your Business Name]. If you're happy with the [job type], a quick Google review would be a huge help: [link]. Thanks! Reply STOP to opt out.

Short SMS (under 160 characters)

Thanks [Name]! If you're happy with the job, a Google review helps us loads: [link]. Cheers! STOP to opt out.

After a routine service (boiler service, electrical check)

Hi [Name], thanks for booking your [boiler service/EICR] with us. If everything was spot on, a quick Google review would be appreciated: [link]. Reply STOP to opt out.

Emergency trade SMS

Hi [Name], glad we could help with the [emergency type] today. If you've got a moment, a Google review helps us reach more people who need quick help: [link]. STOP to opt out.

Follow-up templates

A single follow-up message doubles your review rate (industry data). Most customers who don't review straight away aren't ignoring you — they genuinely forgot. One gentle nudge 3-5 days later catches them at a different moment.

Rules: One follow-up only. Keep it lighter than the first message. Never guilt-trip.

WhatsApp follow-up

Hi [Name], just a quick one — I know life gets hectic! If you did get a chance to leave us a quick Google review it'd be really appreciated: [link]. Absolutely no worries if not. Thanks again!

SMS follow-up

Hi [Name], just a friendly reminder — if you get a sec, a Google review would be brilliant: [link]. No worries if not! Reply STOP to opt out.

Lightest possible follow-up (for when you feel awkward sending a second message)

Hi [Name]! Just bumping the review link in case it got lost in the noise: [link]. Cheers!

Face-to-face scripts

Sometimes you're standing right there when the customer tells you they're happy. These aren't messages to send — they're things to say in the moment, followed by a WhatsApp or SMS afterwards.

The standard ask

"If you're happy with the work, a Google review makes a massive difference for a small business like mine. I'll ping you the link — takes about 30 seconds."

When they say "great job" or similar

"Cheers, that really means a lot. A lot of my new customers find me through Google reviews, so if you've got a spare minute, it's a huge help."

When they say "I'll recommend you to friends"

"That's brilliant, thanks. Honestly, the best way to spread the word these days is a Google review — it reaches way more people than word of mouth. I'll text you the link."

The zero-pressure version (for when you really don't want to push)

"I'll drop you a message with my Google review link just in case you ever get a chance. Absolutely no pressure."

When you know you won't see the customer again (roofers, external work)

Send the WhatsApp/SMS template instead — don't try to squeeze in a face-to-face ask at the awkward moment of handing over the invoice. The digital message works just as well.

Trade-specific templates

Plumber

Hi [Name], glad the [new tap's working well / boiler's back up and running / bathroom's all sorted]. If you've got 30 seconds, a Google review helps other homeowners find a reliable plumber: [link]. Cheers!

Electrician

Hi [Name], all tested and certified — you should have received the paperwork by email. If you're happy with the work, a Google review would be brilliant: [link]. Thanks!

Builder

Hi [Name], hope you're settling into the [new extension/kitchen/loft conversion]. If you've got a minute once the dust has settled (literally!), a Google review would mean a lot: [link]. Thanks for being a great customer to work for!

Roofer

Hi [Name], here's a photo of the finished [roof/ridge/flashing] from up top. If you're happy with how it looks, a Google review helps us massively: [link]. Cheers!

Landscaper / gardener

Hi [Name], here's the finished [garden/patio/fencing] in the sunshine! If you're pleased with how it's turned out, a Google review would be much appreciated: [link]. Enjoy it!

Painter and decorator

Hi [Name], hope the [room/hallway/exterior] is looking good now everything's dry! If you're happy, a Google review helps other homeowners find us: [link]. Thanks!

Gas engineer / heating engineer

Hi [Name], your [boiler service is complete / new boiler's all installed and commissioned]. Landlord safety record is [attached/in the post]. If everything's working well, a Google review would be great: [link]. Cheers!

Cleaner

Hi [Name], hope the [house/office] is feeling fresh! If you're happy with the clean, a quick Google review would really help: [link]. See you [next time/next week]!

What NOT to include in a review request

A few things to avoid — some will get you in trouble with Google, others will just put customers off:

Don't offer incentives. "Leave a review and get 10% off your next job" violates Google's policies. If Google detects incentivised reviews, they can remove them or penalise your profile.

Don't tell them what to say. "Please mention our fast response time" or "A 5-star review would be great" is review manipulation. Let customers write whatever they want.

Don't filter who you ask. Sending review requests only to customers you think will leave positive reviews is called "review gating" — Google prohibits it. Send the same request to every customer after every job.

Don't make it long. Your review request is not a newsletter. Two or three sentences and a link. That's it.

Don't forget the link. Telling someone to "search for us on Google and leave a review" is asking them to do unnecessary work. The direct link opens the review form with one tap — always include it.

For a deeper guide on strategy, timing, and the psychology behind review collection, see our complete guide to getting more Google reviews as a tradesperson. And if you'd rather not send these manually after every job, TapReview automates the whole process — WhatsApp and SMS review requests sent automatically, including the follow-up. It's £9/month with no contract.

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Frequently asked questions

Can I personalise these templates or should I use them exactly as written?

Personalise them. The templates are starting points — they work as-is, but swapping in specific details about the job makes them more effective. Mentioning "the new bathroom" rather than "the job" shows the customer you're not sending a generic blast. The more personal it feels, the higher the response rate.

Should I use WhatsApp or SMS for review requests?

WhatsApp if you already communicate with the customer there — it feels natural and has a very high open rate. SMS if you don't have them on WhatsApp or if they're an older customer who prefers texts. Both work well. The key is sending a direct review link regardless of the channel.

How long should I wait before sending a review request?

Within two hours of finishing the job is ideal for most trades. The customer is still thinking about you, the goodwill is fresh, and they're likely on their phone. For longer projects like building work, wait 2-3 days until they've lived with the result. Our complete guide has trade-by-trade timing tips.

Is it okay to send review requests to every customer?

Yes — and Google actually requires it. Selectively asking only happy customers for reviews (known as review gating) violates Google's policies. Send the same review request to everyone. The occasional less-than-perfect review among many positive ones actually makes your profile look more trustworthy.

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