Google Reviews for EV Charger Installers: How to Win Work in the UK's Fastest-Growing Trade

You've done the OZEV accreditation. You've invested in the training, the test equipment, and the stock. You're fitting chargers every week for customers who are buzzing about their new EV. Then they drive off — literally — and you never hear from them again. No Google review. No proof the job happened. No way for the next customer searching "EV charger installer near me" to find you.

EV charger installation is the fastest-growing trade in the UK, and it's one of the most review-dependent. Comparison sites like The Eco Experts, Sunsave, and Electric Car Guide rank installers partly on reviews — but nobody has written a guide on how to actually collect those reviews. Until now.

Why EV charger installation is different from any other electrical job

Most electrical work is invisible. You rewire a house and nobody sees it. But EV charger installations are visible, exciting, and tied to one of the biggest purchases a homeowner has ever made — their car.

That creates a unique review opportunity. The customer isn't just happy the lights work. They're genuinely excited about something new. They've just spent £800-£1,500 on the installation and they want to tell people about it. EV owners are typically more tech-savvy, more active on Google, and more likely to leave a review if you make it easy.

The challenge? EV charger installations are quick. Most residential installs take 2-4 hours. The customer might not even be home for the whole thing. You finish, test, show them how it works, and leave. That short window is where most installers lose the review — they don't ask in person, and they don't follow up.

With 473,000+ pure-electric cars sold in the UK in 2025 and roughly 80% of EV drivers charging at home, the demand for installers is only going up. The ones with Google reviews will get found. The rest won't.

How comparison sites rank EV installers — and why Google reviews are the key

When a homeowner searches for an EV charger installer, they don't just go straight to Google Maps. They often land on comparison sites first — The Eco Experts, Sunsave, Electric Car Guide, Rightcharge. These sites list approved installers and let customers request quotes.

What most installers don't realise is that Google reviews influence where you appear on these sites too. Many comparison platforms pull Google ratings as part of their ranking criteria. And even when they don't, homeowners who find you through a comparison site will still Google your business name before picking up the phone. If they see a strong Google profile with recent reviews, you get the call. If they see nothing, they move on.

Homeowners are cross-referencing everything. They check the comparison site. They Google your business. They look at your reviews. They check the dates. They read what customers actually said about the install. A bare Google profile with no reviews is a dead end for an otherwise qualified installer.

The OZEV + reviews combination that builds instant trust

Here's where EV installers have an advantage other trades don't. You've got official accreditation — OZEV registration, MCS certification, or both. That's a trust signal most tradespeople can't match.

But accreditation alone doesn't close the deal. The OZEV database confirms you're approved. Google reviews confirm you're good. Together, they create a trust combination that's stronger than either on its own.

Certified tradespeople who pair their accreditation with Google reviews outperform those who rely on certification alone. A homeowner seeing "OZEV approved installer, 4.8 stars, 35 Google reviews" is far more confident than one seeing just the OZEV badge with no social proof to back it up.

Make sure your Google Business Profile mentions your OZEV and MCS accreditation in the description. When you send review requests, the customer will naturally reference the charger installation — and those keywords help you rank for "EV charger installer near me."

When to ask: the review request timing that works for EV installations

EV charger installations have a natural review moment that most installers miss.

The walkthrough. Every install ends with you showing the customer how to use the charger — how to plug in, how to set scheduled charging, how to check the app. That walkthrough is your golden window. The customer is engaged, excited, and standing right next to you.

Don't ask for a review during the walkthrough itself — that feels awkward and pressured. Instead, say something like: "I'll send you a quick message tomorrow to check everything's working. If you're happy, there'll be a link to leave a Google review — it really helps us out."

Then follow through. A WhatsApp or SMS the next day, once they've plugged in for the first time and confirmed everything works, hits the perfect moment. They've used the charger. They're genuinely pleased. The review they write will be specific and detailed — exactly the kind that wins you the next job.

TapReview automates this perfectly — it sends the review request message at the right time, with your Google review link, without you having to remember between jobs.

What to include in your Google Business Profile as an EV installer

Your GBP is often the first thing a potential customer sees. For EV installers specifically, make sure it includes:

Business category: Set your primary category to "Electric vehicle charging station contractor" or "Electrician" with EV charger installation mentioned prominently in your description.

Description: Mention OZEV registration, MCS certification, specific charger brands you install (Zappi, Ohme, Wallbox, Easee, Pod Point), and the areas you cover. Include "EV charger installation" and "home charger installer" as natural phrases.

Services: List specific services — home charger installation, commercial charger installation, charger relocation, maintenance. Google uses these to match you with searches.

Photos: Upload photos of completed installations. Before-and-after shots of neatly mounted chargers, cable management, and consumer unit upgrades show professionalism. EV owners love seeing clean installations.

Posts: Use Google Posts to share recent installs, new charger models you're fitting, or any grants/incentives available. This signals to Google that your profile is active.

Review request templates for EV charger installations

Here are messages you can copy and personalise, or let TapReview send automatically:

WhatsApp (day after install): "Hi [name], hope the new charger is working well — did you get your first charge in last night? If everything's good, I'd really appreciate a quick Google review. It takes 30 seconds and really helps us out: [Google review link]. Thanks! [Your name]"

SMS (day after install): "Hi [name], just checking your EV charger is all working. If you're happy with the install, a quick Google review would mean a lot: [link]. Thanks, [name] at [business]"

Follow-up (3-4 days later, if no review): "Hi [name], hope you're enjoying the charger! Just a gentle reminder — if you've got a spare minute, a Google review really helps other EV owners find a trusted installer: [link]. No worries if not. Cheers!"

The key with EV customers is to reference the charger specifically. "Hope the charger is working well" is warmer and more specific than "hope you're happy with the job" — and it prompts a review that mentions the installation by name, which helps your Google ranking for EV-related searches.

Related reading

• Google Reviews for Electricians: How to Get More 5-Star Reviews
• How Google Reviews Work With Your Gas Safe, NICEIC, or FENSA Registration
• What UK Homeowners Actually Look For in Your Google Reviews
• How to Get Your First 10 Google Reviews as a New Tradesman

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